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ATI Decorative Laminates Creates On-Site ‘ATI University’

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ATI Decorative Laminates Creates On-Site ‘ATI University’

Posted on 28 July 2015 by cradmin

ATI Decorative Laminates created its first on-site educational program, ATI University. The one-and-a-half day course is designed for ATI distributors across the country. Each session brings in two to eight participants for an education on ATI’s products, and their journey from the front door to the shipping dock.

“We show and tell how each product is made, why it’s sold the way it is, and even how it’s packaged,” said Vice President of Sales Vern Combrink. “It’s a nuts and bolts perspective that helps them understand not only our product line, but also why we sell certain sizes and require certain yields.”

Each ATI University session is tailored to the distributor’s business. “Training is never a catchall. We have to take individual needs into consideration for content,” said Combrink, who notes that the design of each session is guided by an understanding of distributors’ needs, products and challenges.

There are 10 sessions of ATI University planned for 2015, and Combrink piloted a few sessions in 2014. Along with ATI University, the company has a year-long focus on education. This includes webinars for distributors that can’t travel to attend the course in person; an indexed training video for distributors, allowing them to easily access portions relevant to their business; and continuing education units (CEUs) that have long been a part of its offering.

You may also be interested in this article on ISFA addiing a conference to its annual meeting.

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