By Bill Brooks “But I Can’t Sell on Quality … Ours Aren’t Really the Best on the Market.” Most salespeople believe that quality means “best,” but quality does not really mean best. Quality means conformance to standards and expectations – your prospect’s standards and expectations. Quality means the right stuff – not the … Read more
By Bill Brooks “But I Can’t Sell on Quality … Ours Aren’t Really the Best on the Market.” Most salespeople believe that quality means “best,” but quality does not really mean best. Quality means conformance to standards and expectations – your prospect’s standards and expectations. Quality means the right stuff – not the … Read more
If you work in the commercial arena – whether fabricator or specifier – there is a great article I ran across that you should check out. It’s entitled “Good Specs Mean Good Tile and Stone Installations” and can be found here. The article ran in the December issue of the … Read more