Credibility: 5 Ways to Make People Believe You

By Roger Dawson The absolute cornerstone of your ability to persuade – what it all rests upon – is the level of credibility you have with the other person. When you speak, do they believe you? Unless they do, there is no possibility that you can get them to do … Read more

Credibility: 5 Ways to Make People Believe You

By Roger Dawson The absolute cornerstone of your ability to persuade – what it all rests upon – is the level of credibility you have with the other person. When you speak, do they believe you? Unless they do, there is no possibility that you can get them to do … Read more

When Negotiating, Money Isn’t As Important As You Think

By Roger Dawson Let me tell you about my pet subject: When you’re selling your product or service, money is way down the list of things that are important to the other side. People Want to Pay More, Not Less After two decades of training salespeople, I have become convinced … Read more

When Negotiating, Money Isn’t As Important As You Think

By Roger Dawson Let me tell you about my pet subject: When you’re selling your product or service, money is way down the list of things that are important to the other side. People Want to Pay More, Not Less After two decades of training salespeople, I have become convinced … Read more