By Katherine Gifford of Moraware Who needs marketing? Everyone. There are so many reasons why you should be giving your marketing some serious thought. So, is it part of your shop’s process and where does it fit in to your business plan? Let’s discuss! Free marketing can be your best tactic … Read more
By Katherine Gifford of Moraware Who needs marketing? Everyone. There are so many reasons why you should be giving your marketing some serious thought. So, is it part of your shop’s process and where does it fit in to your business plan? Let’s discuss! Free marketing can be your best tactic … Read more
By Harry Hollander of Moraware If you want to grow from a $2 million business to a $5 million business, you have to spend a scary amount of money on marketing. Owners who embrace marketing build businesses while owners who fear marketing frequently build jobs for themselves. The difference is … Read more
By Harry Hollander of Moraware If you want to grow from a $2 million business to a $5 million business, you have to spend a scary amount of money on marketing. Owners who embrace marketing build businesses while owners who fear marketing frequently build jobs for themselves. The difference is … Read more
By Harry Hollander of Moraware By now, I hope you understand the importance of having a unique position in the marketplace to grow your business and sell more countertops. Not only will it help you win more jobs and charge higher prices, it will help you attract higher quality customers. We … Read more
By Harry Hollander of Moraware By now, I hope you understand the importance of having a unique position in the marketplace to grow your business and sell more countertops. Not only will it help you win more jobs and charge higher prices, it will help you attract higher quality customers. We … Read more
By Harry Hollander of Moraware In steps 1 and 2, we focused on two critical pieces for crafting your unique selling proposition for your countertop business. First, you must choose your buyer. Second, you must choose what it is you are selling. Choose Your Unique Angle Now that we’ve gotten … Read more
By Harry Hollander of Moraware In steps 1 and 2, we focused on two critical pieces for crafting your unique selling proposition for your countertop business. First, you must choose your buyer. Second, you must choose what it is you are selling. Choose Your Unique Angle Now that we’ve gotten … Read more
By Harry Hollander of Moraware Last month, we saw that the first step to establishing a solid, unique selling proposition and transforming your countertop business is to choose your buyer. There are specific customers you serve and specific problems you solve. Use this in your messaging and test if it … Read more
By Harry Hollander of Moraware Last month, we saw that the first step to establishing a solid, unique selling proposition and transforming your countertop business is to choose your buyer. There are specific customers you serve and specific problems you solve. Use this in your messaging and test if it … Read more