Tag Archive | "Laticrete"

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MIA+BSI Natural Stone University Expands Spanish Courses

Posted on 02 June 2017 by Sydne Unnerstall

MIA+BSI Natural Stone UniversityMIA+BSI: The Natural Stone Institute has announced the expansion of Spanish course offerings available online through the Natural Stone University. To date, Spanish versions of all Safe Slab Handling courses and the Basics of OSHA Compliance course have been uploaded. In addition, 42 Spanish Toolbox Talks are now available, covering a wide variety of safety topics.

Funding for the translation of these materials was sponsored in part by Laticrete. According to MIA+BSI Education Manager, Aaron Dahnke, the addition of these courses is crucial to helping the University reach a broader sector of the industry.

You may also be interested in this article about Safe + Sound Week.

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LATICRETE Adds Two New Members to Board of Directors

Posted on 02 November 2016 by CRadmin3

Dr. Stephan Liozu and Dr. Volker Weidmann Laticrete

Dr. Stephan Liozu and Dr. Volker Weidmann

LATICRETE, a manufacturer of construction solutions for the building industry, has appointed Dr. Stephan Liozu and Dr. Volker Weidmann to its Board of Directors.

Dr. Stephan Liozu comes to LATICRETE with more than 23 years of experience with several multinational building product companies. He has expertise in the manufacturing and distribution practices of the industry, his forte is customer value management, and recent accomplishments include coaching, consulting and training for large global industrial companies. Dr. Liozu has published six books, four e-books, a combination of 40 academic and practitioner papers, and has presented at more than 45 conferences.

Dr. Volker Weidmann joins LATICRETE with 28 years of experience, including being the Managing Director of Hermann Otto GmbH in Fridolfing, Germany for the last 20 years. Having worked extensively in sales, R & D, application support, marketing and branding, Dr. Weidmann brings a comprehensive knowledge of construction industry practices and materials. He has been elected chairman of the German Industry Association of Sealant Manufacturers (IVD).

“We look forward to working with Stephan and Volker and to having their contributions enhance the lives of our employee and our partners. I am confident that both Stephan and Volker will be strong assets to the LATICRETE Board of Directors,” stated David Rothberg, LATICRETE Chairman and CEO.

Dr. Stephan Liozu and Dr. Volker Weidmann will replace directors Ron Shaw and Dr. Bernard Gustin who are retiring after 25 years.

You may also be interested in this article about the new CEO elected by the KCMA Board.

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Laticrete Introduces STRATA_MAT XT

Posted on 14 July 2016 by CRadmin3

Laticrete STRATA_MAT-XTLATICRETE announced the introduction of STRATA_MAT™ XT, a next-generation, high-performance uncoupling membrane designed specifically for ceramic tile and dimension stone installations. STRATA_MAT XT reportedly provides vapor management, eliminates transmission of in-plane substrate cracks of up to 1/8 in., assists with easier floor layout with chalk lines that are easily visible on the surface prior to tile installation and performs all these functions while still providing the requisite support and load distribution for tile and stone covering. At 5/16 in. thick STRATA_MAT XT helps to create an even transition between typical ¼ in. to 3/8 in. thick tile and ¾ in. thick hardwood flooring. This new product also reportedly allows installers to see mortar coverage underneath the mat during installation without having to lift and verify. STRATA_MAT XT comes in 150 ft. rolls measuring 45 in. by 40 ft. and measures 5/16 in. thick.

“Lightweight and easy to carry, STRATA_MAT™ XT is also fast to install with standard tools,” said Sean Boyle, senior director of marketing and product management. “This next generation product has countless applications. For example, it is suitable for interior non-industrial vehicular traffic applications over concrete substrates, and it can also be used to create an even transition between tile and hardwood flooring. The list goes on and on.”

Available for purchase in July 2016, STRATA_MAT XT features Mortar Hydration Vents, which create a mechanical bond between the mat and adhesive mortar and allow the mortar to cure faster. According to the company this provides a stronger bond of tile and permits faster time to grout when using both modified or unmodified mortars—enabling the use of the appropriate mortar for an installation.

Part of the LATICRETE® Lifetime System Warranty, STRATA_MAT XT may be used on almost any substrate including: concrete, mortar beds, oriented strand board, exterior glue plywood, cement backer board, cement terrazzo, resilient flooring, existing tile or stone, gypsum underlayment and light weight concrete.


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Emser Tile Named Newest Distributor of Laticrete Products

Posted on 24 June 2016 by CRadmin3

LATICRETE announced that Emser Tile will distribute LATICRETE products through its nationwide service and distribution network. The partnership provides Emser Tile customers access to LATICRETE products. In turn, LATICRETE gains greater access and exposure to Emser Tile’s significant customer base.

The two family-owned companies share similar values and have seen significant growth in recent years. With its award-winning training programs and technical sales support, LATICRETE offers Emser Tile and its customers excellent service to complement its premium products. In turn, Emser Tile offers LATICRETE expanded access to the residential and commercial contractor market.

Over the past three years, LATICRETE has acquired three companies and expanded the product lines it offers. Similarly, Emser Tile has experienced significant growth over the last few years through market share gains and by expanding its national footprint with the addition of branch service locations.

“This year LATICRETE celebrates its 60th year of building a chemistry of trust with its customers and partners, and we are delighted to celebrate this anniversary by announcing a relationship with our newest partner, Emser Tile,” said LATICRETE Vice President of North America Sales Ron Nash. “Two factors drive our business, the development of innovative products and access to valued customers. LATICRETE provides the former and Emser Tile provides the latter.”

Established in 1968 and headquartered in Los Angeles, Emser Tile offers a high level of service and a dynamic selection of tile, natural stone, decorative and setting material products designed for both residential and commercial projects and applications. The company has a nationwide service and distribution network that combines the strengths of a national presence with the benefits of local service to quickly respond to changing trends and technologies.

“The addition of LATICRETE to our offerings is consistent with our strategic plans of partnering with the industry’s best-in-class suppliers and will be an important part of our program moving forward,” said Emser Tile Chief Marketing Officer Bob Baldocchi. “Easy and local access to LATICRETE products throughout our distribution network is a major win for our customers, who are always looking for high-quality products designed for their business. By carrying a full line of LATICRETE products and offering access to the company’s training programs, we can offer new options to meet their every need.”

Emser will begin rolling out the full line of LATICRETE products by July 1, 2016.

You may also be interested in this article about LATICRETE’s 60th anniversary.

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Laticrete Celebrates 60th Anniversary

Posted on 08 March 2016 by cradmin

2016-02-LaticreteLaticrete, a global manufacturer and leader of  installation and finishing systems for the building industry, recently celebrated its 60th anniversary. The theme of the celebration was “60 Years of Building Chemistry,” which recognized the products and relationships the company built over the last 60 years.
The company’s founder, Dr. Henry M. Rothberg, was noted for revolutionizing installation techniques for ceramic tile and stone using the “adhesive mortar method.” Dr. Rothberg’s research in the chemical engineering field is now reportedly the basis for all modern adhesives used in ceramic tile and stone installations.

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Posted on 01 October 2015 by CRadmin3

LATICRETE PermacolorLATICRETE released PERMACOLOR® Select and PLASMA grout. PERMACOLOR Select is a dispersible pigment grout product with a large, consistent color range, reports the company. PLASMA is a professional-grade grout that is ready to-use. According to the company, PLASMA does not require sealing and is crack- and stain-resistant. LATICRETE also offers construction products developed for builders including the company’s concrete construction chemicals, concrete restoration and care systems and masonry installation and care systems.

You may also be interested in this article on KB Express’ premade tile backsplash system.

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LATICRETE Appoints Ryan Blair To Position of Product Manager

Posted on 23 March 2015 by cradmin

Ryan Blair of LaticreteLATICRETE appointed Ryan Blair to the position of product manager, handling the company’s tile and stone grout and sealant lines. Blair joined LATICRETE in 2012 and has served as the channel manager for the company’s Tile & Stone Installation and Care Systems, covering surface preparation, waterproofing, sound control, anti-fracture, adhesives, grouts, sealers and cleaners, and shower system components. Over the past two years, he developed a thorough understanding of the company’s end contractors, distributor customers and product lines, and will report to Sean Boyle, director of marketing and product management.

You may also be interested in this article about a recent appointment at BLU Bathworks.

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Laticrete to Purchase DuPont Surface Care Business Segment

Posted on 13 June 2014 by cradmin

DuPont StoneTechLaticrete and DuPont announced June 4 that they have reached a definitive agreement for Laticrete to purchase the DuPont Surface Care business. The DuPont Surface Care business includes the company’s StoneTech, Stone Care and Paver Armor Pro brands, which will be merged into the Laticrete line-up. The transaction is expected to close later this month.

“Laticrete knows the stone and tile market well and sells complementary products, and we believe the DuPont Surface Care business can best pursue its potential and most effectively meet market needs through this transaction,” said Thierry F. J. Vanlancker , president, DuPont Chemicals & Fluoroproducts. “The DuPont Surface Care business has a strong team that will join Laticrete to continue to support these products.”

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