Tag Archive | "formica"

Formica Introduces Writable Surfaces

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Formica Introduces Writable Surfaces

Posted on 24 January 2017 by CRadmin3

Formica Writable SurfacesFormica Corporation, the inventor of laminate, brings surfaces to life with the introduction of Formica® Writable Surfaces. These surfaces offer beautiful and durable chalkboard and markerboard options in on-trend colors and patterns. The new Formica® Writable Surfaces, part of the 2017 Formica® Residential Collection, were shown for the first time in the Formica Corporation booth at the 2017 Kitchen and Bath Industry Show in Orlando.

Formica Writable Surfaces feature six colors and designs, each providing the chance to write a personal creative expression directly on it, and to simply wipe it away when finished. As practical as they are inspirational, the surfaces provide a new platform for homeowners to stay connected, manage schedules, play a game or just create. Like all Formica Brand products, they are also budget friendly and durable.

You may also be interested in this video about repairing high pressure laminate surfaces.

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Formica Teams up with Four New Distributors

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Formica Teams up with Four New Distributors

Posted on 09 July 2015 by cradmin

Formica Corporation formed new product distribution agreements with Atlantic Plywood Corporation, Dakota Premium Hardwoods, Peterman Lumber Inc. and Royal Plywood Company, LLC. The new distributors join a team of more than 100 U.S. distribution companies.
Atlantic Plywood, headquartered in Woburn, Mass., will work to distribute in parts of the East Coast. Dakota Premium Hardwoods headquartered in Waco, Texas, will add to the Southwest distribution network. Peterman Lumber, headquartered in Fontana, Calif., and Royal Plywood, headquartered in Cerritos, Calif, both join the network in the West.

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Formica Group Wins ‘Best of Houzz’ Award

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Formica Group Wins ‘Best of Houzz’ Award

Posted on 02 June 2015 by cradmin

Formica Group recently won a ‘Best of Houzz’ award in the Design category. Houzz is an online platform for home remodeling and design with a community of more than 25 million monthly users. The awards were selected via more than 500,000 active home building, remodeling and design industry professionals, and are given in two categories: Customer Satisfaction and Design. Formica received the ‘Design’ award for its portfolio of product photography, which includes some of the most popular images on the website.

You may also be interested in this article on the recent TISE/StonExpo award winners.

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Jonathan Adler Laminate Collection Introduced by Formica

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Jonathan Adler Laminate Collection Introduced by Formica

Posted on 16 April 2015 by cradmin

Jonathan Adler Formica CollectionThe Formica Laminate Jonathan Adler Collection was recently introduced by the Formica Corporation. The collection includes nine bold pattern and color combinations that are designed to make countertops and other surfaces stand out. This series of laminate is the offspring of Adler’s signature aesthetic of irreverent luxury combined with Formica’s design flexibility and performance qualities. The new pattern and color combinations are suitable for countertops, backsplashes, vanities and cabinets. Each style in the collection is designed to represent a bold update of a classic material. Greek Key, an ageless motif has been made modern with bold scale and color, and is available tone-on-tone with a matte finish in blue, charcoal and orange. Lacquered Linen, which is inspired by mid-century modern furniture, is available in charcoal, crème, green and orange and has a glossy finish. And Malachite, which is inspired by patterns of the ’60s and ’70s as well as precious stones, is available in a glossy finish in a crisp blue and a subtle charcoal.

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Formica Adds 10 New Laminate Patterns, Upgrades Surfacing Technology

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Formica Adds 10 New Laminate Patterns, Upgrades Surfacing Technology

Posted on 11 February 2015 by cradmin

Formica new 180FX colors

Formica’s 4 new 180FX colors revealed at KBIS 2015

Not only did Formica Corporation add 10 new laminate patterns to its line-up, including four new additions to its 180fx® line (pictured here) and six PremiumFX™ patterns, it also improved its surfacing technology to increase durability. EliteForm™, the new surfacing technology, not only makes the laminate more durable and scratch-resistant, it also improves the ability to post-form tighter radius edge profiles. With the introduction of this new technology, two existing Formica finishes now join the residential horizontal lineup – Artisan™ and Gloss. Previously restricted to light-duty, horizontal applications, these finishes are now suitable for a variety of applications, including countertops. EliteForm surfacing technology will be available on all Formica brand laminate products.

The additions to the 180fx line, with its large repeat pattern provides a realistic appearance in small and large-scale applications. The new additions imitate the natural detail of stone and wood, while the Premium Series additions have the look of stone, concrete and horizontal wood. The patterns focus on a neutral palette to pair with any interior design concept. The new 180fx patterns include Strata Olympico, with a marble like distinctive linear pattern of contrasting white and gray stripes; Marbled Cappuccino, with intricate detailing of chocolate brown, cream, white and black; Ferro Graphite, with a brown-gray marble look featuring subtle swirls with bold white veins; Wide Planked Walnut in the new Natural Grain™ finish, with the look of a a mix of walnut heartwood and sapwood featuring light to medium brown tones.

The six new patterns in the PremiumFX Series include four stone and concrete like patterns and two horizontal wood patterns. The four new stone patterns include: Marfil Cream, with warm white tones and light gray accents that really come to life with the new Scovato™ finish, which is lightly textured and low-gloss; Marfil Antico has a travertine-like beige with dark gray accents and light veining, similar to concrete; Silver Quartzite, which was created to mimic natural stone, has a silver background laced with white and black veining, whispers of charcoal, rust and gray are present throughout; and White Ice Granite with a with background with blue-gray and warm gray clouds and charcoal veining.

The two new wood grains in the Natural Grain™ finish are Oxidized Beamwood, an elegant wood grain with soft brown tones weathered with a gray patina. This new finish enhances the look of modern or distressed woods in cathedral and straight grains; and Salvage Planked Elm, which captures the trend of reclaimed wood and features a dramatic visual of painted, vintage wood planks.

You may also be interested in this article on seven new colors of laminate Formica launched last year.

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Formica Announces 3 New North American Hires

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Formica Announces 3 New North American Hires

Posted on 09 October 2014 by cradmin

Formica Corporation hired three new staff managers and directors at its North American headquarters in Cincinnati: Kate Fortlage, Jimmy McCammon and Quinn Wang.

In a newly created position as senior marketing manager – residential segment, Fortlage will lead the investigation and analysis of Formica North America’s strategic opportunities in the residential market, drive brand expansion, prioritize marketing pursuits and develop and lead launch activities targeted to homeowners, builders, Kitchen & Bath stores and the DIY channel.

McCammon joins Formica Corp. as the North American director of technology in this role he will manage the technical project pipeline, supplier quality control programs, customer field support and the company’s sustainability program. In addition, McCammon will maintain third party certifications.

Wang joins Formica Corp. as the senior director, strategic business development and analytics. He will lead new business development and adjacent category exploration efforts for Formica North America. He will also support marketing, advertising and sales initiatives in regards to performance reporting.

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Formica Hires New Global VP

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Formica Hires New Global VP

Posted on 02 September 2014 by cradmin

Jeff Taylor headshotFormica Corporation announced that Jeffrey F. Taylor joined the company as global vice president and general manager of innovation and research and development. In this newly created role, Taylor will lead efforts to create a culture of innovation that will help Formica connect and remain relevant to its customers and consumers around the world. He will be responsible for aligning technical strategy with forward-thinking market initiatives to support growth.

Before joining Formica, Taylor was director of innovation and product development at Valspar Corporation, the largest global coatings manufacturer in the world. His 25 years of industry experience encompasses leading innovation and research and development efforts within major corporations including the Eastman Kodak Company, Sony Chemicals Corporation and Newell Rubbermaid. Taylor earned a doctorate and Master of Science in polymer science and engineering from the University of Massachusetts, Amherst. He also holds a Master of Science in materials science and engineering from the University of Florida and a Bachelor of Science in materials science and engineering from the University of Utah.

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Formica Adds New Laminate Colors

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Formica Adds New Laminate Colors

Posted on 13 August 2014 by cradmin

formica carrara bianco laminateFormica Corporation added seven new laminate patterns that address three major trends in the residential market: soft stones, white stones and non-traditional materials. In the soft stones category it has added Sand Flow and Lava Flow, both with a fine granular sandstone design that features subtle veining. In the white stones category it has added Carrara Bianco (pictured here), with a white marble look, and Argento Romano, a light, gray-based neutral with taupe and beige accents. In the non-traditional category, the company has added Paloma Dark Gray, Paloma Bisque and Paloma Polar, which take inspiration from quartz-inspired looks. The seven new laminates all feature the Etchings Premiumfx finish, which is etched and dappled with highlights from tiny fissures reminiscent of those found in real granite and stone. All Formica laminate patterns are available with IdealEdge laminate edge profiles, suitable for curved, clipped or 90-degree corner installations.

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Formica Adds to 180fx Laminate Collection

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Formica Adds to 180fx Laminate Collection

Posted on 25 March 2014 by cradmin

formica Red DragonFormica Corporation has added four new colors that have the look of granites to its best-selling 180fx laminate collection. The 180fx laminates are made to capture the beautiful detail and veining of high-end, exotic surfaces but with the attributes of laminate. The new colors are Red Dragon (pictured here), an exotic red with dramatic veining and gray crystals; Lapidus Brown, a granite that features gold tones and iron veining highlighted by creamy white crystals and gray and black pebbles; Magma Black, a dramatic stone with a liquid lava appearance; and River Gold, a creamy-white granite with linear veins of gold and gray highlighted by brown crystals.

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Laminate Manufacturing and Considerations for Customers

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Laminate Manufacturing and Considerations for Customers

Posted on 12 February 2014 by CRadmin2

Laminate-layup3Laminate is one of the most affordable options for kitchen countertops, and because of this it is also one of the most popular. This durable material can be manufactured in a wide array of colors and patterns, but it sometimes receives a bad rap when it is compared to its more expensive counterparts, such as granite, quartz and solid surface.

High-pressure decorative laminate (HPDL) is usually made of aesthetically decorated, resin-coated paper that has undergone a pressurized heat-treatment process. It is then bonded to a substrate, which is usually particleboard or plywood. Once the resin sets, the slab can then be cut into the required shape. Historically it has then been given one of three types of edging: beveled, straight or post-formed. However, with advances in technology, today there are a variety of edges available (that don’t show the brown line).

Although Formica was the first laminate ever made, Wilsonart is also popular and has released some great material detailing how their laminate products are manufactured and fabricated. Last year, we brought this to your attention with this compelling 10-minute video. However, the company has recently released a new article on laminate product contruction, which subsequently links to a more detailed PDF file, of the process.

Laminate has several benefits and a few drawbacks. If you sell, fabricate or install laminate, we would like to hear how you present it to your customers. On the other hand, what do some of the natural stone, engineered stone and solid surface fabricators do to sway laminate-inclined customers in the other direction?

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