Tag Archive | "cultured marble"

Video: Repairing a Scratch in a Cultured Marble Countertop / Vanity

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Video: Repairing a Scratch in a Cultured Marble Countertop / Vanity

Posted on 23 September 2016 by cradmin

This video shows one process used to repair a cultured marble vanity countertop that has been scratched. There is not a lot of information on whose methodology this is or where it is filmed, but it does walk through the various grit changes to get the scratch out of this top.

Because cultured marble typically only has a thin gel-coat top, and are relatively inexpensive, few spend the kind of time developing techniques to fix the material. However, this method appears to work.

Let us know what you think.

You may also be interested in this video on solid surface repair or this video on granite countertop repair.

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Fabricator Profile: Craftmark Solid Surfaces’ Common-Sense Approach

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Fabricator Profile: Craftmark Solid Surfaces’ Common-Sense Approach

Posted on 26 August 2015 by cradmin

downloadCraftmark Solid Surfaces, headquartered in Norcross, Ga., just outside of Atlanta, built its success by taking a common-sense approach to business. After an 80 percent reduction in construction jobs during the recent recession, Larry Pulliam, president of the company, knew drastic measures would be required to make it through the economic downturn. Pulliam had been saving a good deal of profit in case of emergencies, and he was able to use it to stay afloat.

In addition to dipping into its emergency funds, Craftmark Solid Surfaces had to be drastically downsized, but all key workers were retained and cross-trained to perform multiple jobs. The company also shifted research and development into overdrive in order to generate demand by producing new products.

Craftmark Solid Surfaces was founded in 1987 as a subsidiary of AGCO, Inc. AGCO had been around since 1979 as a manufacturer of cultured marble vanity tops but later expanded into cultured marble tubs and showers. In 1985, the company became the first manufacturer of cultured marble in the Southeastern U.S. to become fully automated, and the following year, AGCO expanded again as a manufacturer and supplier of a new solid surface product: Diamonite.

Craftmark Solid Surfaces was formed to fabricate AGCO’s Diamonite solid surface, and over the next 12 years, it became one of the most popular brands in the Atlanta area. In 2000, Craftwork Solid Surfaces began fabricating granite and marble, and two years later, quartz fabrication began.

Today, Craftmark Solid Surfaces is one of the three companies located in AGCO’s 70,000-sq.-ft. headquarters, and it has expanded its market to include builders in all 15 Atlanta-area counties and parts of South Carolina.

Read more of this Fabricator Profile here: Craftmark Solid Surfaces

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How Cultured Marble Sinks and Vanities Are Made

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How Cultured Marble Sinks and Vanities Are Made

Posted on 20 January 2015 by cradmin

There is little doubt that we have all seen hundreds, if not thousands of cultured marble vanities in numerous settings. But, just how is this common and inexpensive product made? Well, this video, apparently an episode of “How It’s Made” from the Discovery Channel, is offered by ‘worldnews33‘ and shows the process of how cultured marble sinks and vanities are developed.

While I doubt most fabricators have any enthusiasm for pushing these lower-end products when tackling a bathroom project, it is worth knowing the process for their creation, if for no other reason than to be able to sell intelligently against them.

This video seems relatively straight-forward, but I know where are some more complex versions in which a variety of more colorful and intricate patterns are created and more eye-catching gel coats are used to take the look of these to the next level, but this will certainly paint you a basic picture.

 

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Upselling Countertops Can Make for Happier Customers in the End

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Upselling Countertops Can Make for Happier Customers in the End

Posted on 22 November 2013 by CRadmin2

Cultured Marble Countertop

On a recent trip to visit friends in Russia, I immediately noticed their newly redecorated kitchen. I was duly impressed with everything about it, including the cabinets, the range and oven and the integral sink. However, a closer inspection of the sink revealed dark stains at the bottom and a few chips around the edges. This immediately prompted me to make a closer inspection to confirm my suspicions. The countertop and sink were made from cultured marble, likely with an inferior gel coat. I’ve seen thousands of cultured marble vanities and bathroom sinks, but never have I seen one this new in this poor of a shape.

After admonishing them for not consulting with me first regarding the materials used, I asked what prompted them to go with cultured marble. Several reasons were named, including price, visual appeal and a generous guarantee on materials and installation. They had fallen into an all too familiar trap of buying on price, instead of value. They liked the look of the integral sink, and moving up to laminate would have most likely meant a few more rubles, but also drop-in stainless steel sink, which was not as appealing. However, how happy were they now?

As most who work in the countertop industry believe, cultured marble may be sufficient for bathroom vanity tops and sinks, but most kitchens require a surfacing material that is more durable. The dealer made good on the guarantee, but it ended up becoming a losing proposition for everyone. Their solution was to saw off the original sink flush with the bottom of the countertop and attach a well-sealed replacement. However, the pattern of the new sink was slightly off, and the work left a visible seam covered in silicon, something I doubt would ever fly with consumers in the United States.

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The lessons to be learned here apply not only to consumers (you get what you pay for; do your homework), but also to fabricators and dealers. Educating the customer is important. If they are buying a product that you aren’t sure they will be happy with in the long run, you should let them know it. In this case, had the customer known the sink was apt to stain or chip with heavy use, they may very well have opted for a more durable material (a win-win for both the customer and the fabricator). Upselling a customer to a more appropriate surface may not have been met with immediate satisfaction, but over time, the decision would hopefully be thought of as sound advice, reinforcing loyalty. In addition, the installer would not have had to spend the extra time and effort repairing a lower-grade product covered by a warranty. We all know call-backs aren’t cheap! If a customer wants to go with an inappropriate product, make the extra effort to upsell them to a material that will last and has a low rate of warrantied service requests and will, ultimately, make them happy. This will keep them satisfied, improve your profits and keep your service personnel focused on new jobs instead of fixing those that have already been completed.

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Solid Surface, Cultured Marble Supplier Cocan Opens U.S. Office

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Solid Surface, Cultured Marble Supplier Cocan Opens U.S. Office

Posted on 21 December 2012 by cradmin

Chinese supplier of solid surface and cultured marble Cocan Surfaces is opening a U.S. office near Atlanta in April. The facility in LaGran, Ga., includes a warehouse for displaying and stocking products, including solid surface panels, cultured marble products and shower pans. The company will also be displaying its products at the upcoming Coverings show in Atlanta.

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