Business Sense: Best Hiring Practices for Your Countertop Fabrication Business

By Katherine Gifford of Moraware For years, hiring has always been a huge challenge for the stone industry. Shops are busier than ever, and the labor pool is smaller than ever. We can’t fix that, unfortunately. But, we can try to help by sharing some best practices when it comes to hiring … Read more

Business Sense: Scheduling Tricks to Save You Time

By Katherine Gifford of Moraware There never seems to be enough time in the day. It’s true for our personal lives, and for countertop fabricators, it’s especially true in the office. Luckily, with some fancy scheduling, you can save some time here and there throughout the day. It might not seem … Read more

Business Sense: 5 Best Practices for Training New Employees on Existing Processes and Systems

As if finding help wasn’t hard enough for busy fabricators, once you find the employees you need, you have to train them! While it might take time out of your very busy schedule, training is a vital part of keeping your business running smoothly and efficiently.  If you look at employee retention … Read more

Business Sense: A Quick Guide to Setting Goals For Your Countertop Business

By Katherine Gifford of Moraware Goals are critical for any business, including the fabrication industry. Without them, it’s like playing a game of darts in a pitch-black room. You keep aiming and throwing, but you have no idea if you’re ever going to hit the bullseye. That’s where KPIs come in.  … Read more

Business Sense: 3 Ways Countertop Fabricators Can Save Money in Their Business

By Katherine Gifford of Moraware Money! There never seems to be enough of it, right? Just when you think you’re in the black, someone drops another slab or a customer complains about a job and you have to rework it for free. Now you’re actually paying to install countertops instead … Read more

Business Sense: 7 Valuable Things We’ve Learned From Visiting Successful Countertop Shops

By Katherine Gifford of Moraware Over the last 18+ years, we’ve had many amazing opportunities to visit countertop shops. Whether it’s through a tour associated with an industry event or visiting our own awesome customers, we’re always happy to see just how creative fabricators are getting with the way they … Read more

Business Sense: Stand Out From the Pack – Step Four

By Harry Hollander of Moraware Last month, we talked about choosing your unique angle. If you want to have a reputation of being better than your competitors, sometimes just being different is all it takes. There is something unique about what you offer, and step 3 will help you position yourself that … Read more

Business Sense: Stand Out From the Pack – Step Four

By Harry Hollander of Moraware Last month, we talked about choosing your unique angle. If you want to have a reputation of being better than your competitors, sometimes just being different is all it takes. There is something unique about what you offer, and step 3 will help you position yourself that … Read more

Business Sense: Why You Should Ask for Online Reviews

A couple of years back, Patrick Foley of Moraware bought a brand new Subaru Outback for the family. Shortly afterward, he received a postcard in the mail asking to rate his experience on Google. Since he was very pleased with the service and deal he received, it was easy to … Read more

Business Sense: Why You Should Ask for Online Reviews

A couple of years back, Patrick Foley of Moraware bought a brand new Subaru Outback for the family. Shortly afterward, he received a postcard in the mail asking to rate his experience on Google. Since he was very pleased with the service and deal he received, it was easy to … Read more