Business Sense: You Can’t Have 10 Specialties

Many countertop fabricators today like to offer their customers a full range of products and services, but saying you specialize in each one of them stretches the definition of the word a little too far. For example, one countertop fabricator’s website claims the company specializes in “granite, marble, limestone, tiles, … Read more

Business Sense: You Can’t Have 10 Specialties

Many countertop fabricators today like to offer their customers a full range of products and services, but saying you specialize in each one of them stretches the definition of the word a little too far. For example, one countertop fabricator’s website claims the company specializes in “granite, marble, limestone, tiles, … Read more

Build a Marketing Plan Guaranteed to Increase Your Business

By Grant W. Hicks Marketing Objective There is nothing better in marketing than surpassing your targets and growing your business as you planned. On the flip side, there is nothing worse than finishing a slow month and starting a new month with few prospects and little potential business other than … Read more

Build a Marketing Plan Guaranteed to Increase Your Business

By Grant W. Hicks Marketing Objective There is nothing better in marketing than surpassing your targets and growing your business as you planned. On the flip side, there is nothing worse than finishing a slow month and starting a new month with few prospects and little potential business other than … Read more

How to Build Credibility Through Bylined Articles

By Sally Saville Hodge Editor’s Note: We here at CountertopResource.com are always on the lookout for articles on countertop fabrication and the larger countertop industry. Contact us at [email protected] for more information about how writing bylined articles can work for you and your business. When most people think of PR, … Read more

How to Build Credibility Through Bylined Articles

By Sally Saville Hodge Editor’s Note: We here at CountertopResource.com are always on the lookout for articles on countertop fabrication and the larger countertop industry. Contact us at [email protected] for more information about how writing bylined articles can work for you and your business. When most people think of PR, … Read more

Countertop Commercial that Rocks

Here’s another interesting video we ran across, posted by Premier Countertops of Omaha, Neb. This one, however, isn’t a tips sort of a video, but rather an outright sales pitch. While it doesn’t really educate the viewer on any particular aspect of countertops, other than maybe how not to treat … Read more

Five Valuable Advertising Tips

Advertising is one of the most important aspects of a successful business. And if you are selling countertops directly to the public, you should consider how you are going to reach them. Of course, the advertising must be backed up with a quality product and friendly, reliable service, but if … Read more