StoneTalk Episode 4: Russ Berry

In this episode of StoneTalk, produced by Moraware, host Patrick Foley chats with Russ Berry, President of ASST, a commercial fabricator and manufacturer based in Pennsylvania. Not only is Berry a past president of ISFA, his company is know for creating beautiful, sculptural surfaces for its customers. Berry also has a Masters of Fine Arts in sculpture and a reputation for hiring great people.

Listen to this episode to learn:

  • How selling services can lead to selling products
  • The role of craftsmanship in artistry
  • How different customer types have different expectations for product lifespan
  • Why commercial jobs require even more efficiency than residential
  • How designers lead the market in material selection

 

A transcript of this episode is available Here.