In episode 17 of Moraware’s StoneTalk podcast, host Patrick Foley interviews Marty Gould, marketing consultant for The Customer Store.
Listen to the full podcast to learn all of the following:
- How marketing differs from selling
- How to collect valuable information about current customers
- How to discover new customers just like your best customers
- Why marketing is an investment in relationship building
- How to jump-start your marketing plans
A full transcript of this episode of StoneTalk can be read at the Moraware website.