StoneTalk Episode 17: Marty Gould

In episode 17 of Moraware’s StoneTalk podcast, host Patrick Foley interviews Marty Gould, marketing consultant for The Customer Store.

Listen to the full podcast to learn all of the following:

  • How marketing differs from selling
  • How to collect valuable information about current customers
  • How to discover new customers just like your best customers
  • Why marketing is an investment in relationship building
  • How to jump-start your marketing plans

A full transcript of this episode of StoneTalk can be read at the Moraware website.