MSI Announces New Marketing Innovation Center

Posted on 16 June 2017 by Sydne Unnerstall

unnamed (1)MSI recently announced the opening of a new, state-of-the-art marketing innovation center for its national marketing & merchandising team. Growth of the team, company-wide expansion, and an enhanced focus on marketing and merchandising prompted development of the Atlanta facility.

The Center houses MSI’s marketing, trend and design, web, digital and social media, merchandising, and channel-focused teams. With MSI’s continual growth in mind, the site was built to accommodate and is one of the largest facilities of its kind.

Several design elements have been incorporated, including the extensive use of glass, high efficiency LED lighting, and abundant natural light. Casual seating has been made available for impromptu meetings, and a training room is available for planned events such as conferences. MSI flooring, countertops, decorative mosaics and wall tiles, as well as hardscaping products are used extensively throughout the Center, both highlighting the brand’s versatility and allowing company associates to get hands-on with a breadth of MSI products.

You may also be interested in this article about Cosentino moving its North American headquarters to Miami.

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