Formica Brings On New Vice Presidents

Formica Corporation has announced three new vice presidential appointments to its executive leadership team: Steve DeMay, vice president of sales; Amy Gath, vice president of marketing; and Raul Rosado, vice president and chief legal counsel. Each new associate will oversee his or her respective department in the company’s North American business operation. DeMay spent 13 years with LaFarge North America, a large diversified supplier of construction materials. He also held senior-level positions with Florida Tile, DAL-Tile, Armstrong World Industries and Goodyear. DeMay will be responsible for all North American sales. Gath will lead digital, communications, advertising, creative services and overall product management. She was previously the director of marketing for Scotts Miracle-Gro Company. Rosado joins Formica from DYWIDAG-Systems International, a global system supplier of construction technologies, where he served as a legal consultant to the general counsel and worked on the company’s risk management assessment and prevention program.