Fabricator Profile: USA Stone

usa3-300x243USA Stone is a retail-driven fabricator located in Nashville, Tenn., that is centered on customer service. The owner of the business is careful about maintaining its size because he doesn’t want it to get too big too quickly, and general manager Darryl Miller agrees.

In what seems to be counter-intuitive to most businesses, Miller understands that he could pull in additional customers by increasing his advertising efforts through traditional media and the Web, but he states that he is pretty happy with his current workload.

Miller believes that by getting too big without allowing enough time to make internal adjustments, the business will lose its attention to detail and will not be able to focus on the needs of the customers.

USA Stone is successful primarily because the company makes every effort to satisfy its clients. Because the company meticulously tracks all of its sales, Miller knows that most new customers are referrals from current and past customers. To keep the business running at a healthy profit level, Miller and his team do everything necessary to make customers happy except provide sub-standard products at discounted prices.

Management at USA Stone knows that it is impossible to provide perfect service 100 percent of the time, but they do not hesitate to fix their mistakes. When something goes wrong, customers may ask for a discount, but the company doesn’t want to look bad, so they would rather fix their work or totally replace the materials.

As a testament to USA Stone’s tactics, the company was not affected by the recession at all. Rather than trying to offer discounts, this Nashville fabricator offers top-notch service and ensures the customer is always in charge.

Read more of this Fabricator Profile here: USA Stone