Fabricator Profile: The Granite Guys – Turning Customers into Promoters

The Granite Guys, located in Alberta, Canada, was founded nine years ago by Ken and Loma Usselman. They had already owned Call Canadian Plumbing & Heating Ltd. for more than a decade, but they recognized that the granite countertop market was underserved in the area. Soon after opening their new business, they realized that the company’s strength was in the residential niche, and The Granite Guys focuses on its employees’ ability to please customers. This philosophy has permeated every aspect of the business, and has made word of mouth the company’s primary marketing strategy. If a client does not willingly and eagerly accept a secondary role as a promoter for The Granite Guys, the job is not viewed as a success…Read More of this Fabricator Profile Here

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