Aristech Acrylics/Avonite Surfaces Rebrands Identity as Aristech Surfaces

Posted on 12 June 2014 by cradmin

New Aristech Surfaces logoOn June 1, in a letter to the industry, Aristech Acrylics/Avonite Surfaces CEO Ross McMillan announced that the two wings of the company would now be folded under a new name – Aristech Surfaces. “There is a long history behind these two global product brands, which have co-existed since 2003, and we are refocusing our efforts to leverage the obvious synergies between them,” stated McMillan. “As we look toward the future, we are looking at the entire surfacing market with its many product/material functionalities. Our goal will be to further expand our ‘surface solutions’ offering, providing customers and markets with a one-stop shop for their various surfacing project needs. This is a much broader approach than our prior individual product and markets approach, and changing our name from Aristech Acrylics LLC to Aristech Surfaces LLC is a natural progression in line with this philosophy.”

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