Archive | April, 2015

Fabricator Profile: The Countertop Place Offers the Complete Package

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Fabricator Profile: The Countertop Place Offers the Complete Package

Posted on 28 April 2015 by cradmin

GraniteCountertopWichitaRobert Larson, co-owner of The Countertop Place in Wichita, Kansas, boils his success down to being able to command a premium price by offering a complete package that is better than that offered by the competition. Larson believes that providing quality products and services starts with his sales staff. Salespeople and front-end staff must be educated and understand how to satisfy their customers.

Next, Larson says that the front-end staff has to be supported by an efficient, organized and automated shop with a wide choice of materials, which is especially important for the custom retail market. Once you cover all of these bases, you will be able to get a higher price per square foot than those who let their business fall behind in one or more of these areas.

Larson and his partner Mike Bell began their journey on this process by ensuring their staff was well trained and informed on all of their products and processes, followed by automating their fabrication shop to increase efficiency and consistency while decreasing mistakes and accidents. Finally, they began importing a wide selection of quality slabs from Brazil.

Larson was so successful in choosing the right imports for the Wichita market that he now supplies slabs to four other companies. Several of his competitors even send their customers to his warehouse to select slabs directly from The Countertop Place.

Larson and Bell first opened The Countertop Place in 2000, and the company moved to its current 18,000-square-foot facility in 2002. They accept a variety of projects from simple renovations to high-end homes valued at up to $2.5 million.

Read more of this Fabricator Profile here: The Countertop Place

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TheSize Expands Neolith Sintered Compact Surfaces Colors

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TheSize Expands Neolith Sintered Compact Surfaces Colors

Posted on 27 April 2015 by cradmin

THESIZE SURFACES - NEOLITH Onyx

Onyx, which is a translucent version, is one of several new colors of Neolith sintered compact surface that has recently been released

TheSize Surfaces SL is expanding its Classtone Collection of Neolith sintered compact surfaces, suitable for indoor and outdoor residential or commercial applications. The collection now has seven designs: Calacatta, Crema Marfil, Estatuario, Pulpis, Travertino Clasico, Travertino Navona and Onyx, which is made with a proprietary technology and translucent clay to allow backlighting. These styles are imprinted on using Neolith Digital Design, a technique to attain marble-like features. Estatuario will have two additional patterns in 2015, and Calacatta will be available in bookmatched pieces and with an “end match effect,” which matches the veins of one slab to the next, creating the illusion of one consistent piece. Available in a 6mm or 12mm thickness and a 3,200 by 1,500mm size format, it is suitable for countertops, flooring and wall cladding. Onyx and Travertino Navona are available in a Polished finish, but the others are also available in a matte Silk.

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Counterbalance Upgrades to LIFT-A-SYST II Countertop Lifting Hardware

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Counterbalance Upgrades to LIFT-A-SYST II Countertop Lifting Hardware

Posted on 24 April 2015 by cradmin

Lift-a-syst IICounterBalance Corporation released its new and improved Lift-A-SYST® II model of countertop hardware to lift light to medium weight flip-up counters. The system allows positioning anywhere from 0-90 degrees and prevents the counter segment from abruptly opening or slamming shut. New features and benefits of the system include: one-piece construction; low-profile ; less hardware requirements; all aluminum and stainless steel design, easier mounting and adjusting; and a hidden bolt attachment for arm assembly. They contain no compressed gasses or oils, reducing maintenance and are heavily tested . The new system can replace the six original versions of the units.

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2015 Kitchen and Countertop Trends Come Into Focus

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2015 Kitchen and Countertop Trends Come Into Focus

Posted on 23 April 2015 by cradmin

12-3-115-2015_ConnorsKitchen_f-1-716x1024 KBISLast October, we ran a piece looking at the early and forecasted kitchen trends for 2015, and it proved to be one of our more popular themes. Now that 2015 is well underway, some of this year’s trends are clearly coming into focus, and we’d like to share what we’ve learned. However, right from the start, I’d like to mention that we are trying to do a little forecasting of our own, but we need your help to do so.

If you complete our short survey, you can let your opinions and experiences be known. This will help us bring you new and increasingly relevant content, and we will also be able to share what we discover after compiling and analyzing the data we have gathered. The survey can be taken anonymously, and you can be assured that we will never connect you or your company with your answers. In addition, you can also be entered in our drawing for one of two $250 gift certificates to Best Buy. Click here to take the survey now.

That being said, let’s now check out the top kitchen trends of 2015 with the help of some of the most trusted sources in the kitchen and bath industry.

Cabinet Trends

In February, Kitchen and Bath Business (K+BB) revealed six kitchen cabinet trends for the coming year. According to RnRMarketResearch.com, demand is set to rise by 6.6 percent in the U.S. through 2018, and 80 percent of this demand is for kitchens. Among the trends for cabinets are the following:
Laminate cabinet K+BB

  • Color will begin to make a comeback in the form of soft, muted trim and accents.
  • European laminate mimicking natural wood will be popular.
  • Cabinets with motion or touch sensors are coming onto the scene.
  • LED lighting is being used for accents and functionality.

In March, Kitchen & Bath Design News reported on the Houzz Kitchen Trends Study released at the end of 2014. According to the results, the top priority in a kitchen, at 65 percent of responses, is that it should be “easy to store and find things.” However, when it comes to design, it was said that “stylish and beautiful” is the most important consideration. In addition, white is the most popular color choice (49 percent), followed by medium wood (20 percent) and dark wood (13 percent).

Kitchen & Bath Design News also released this video concerning The Latest Research in Kitchen Trends.

Best in American Living Awards

The Best in American Living Awards (BALA) is one of the top indicators of kitchen design trends in North America, and the winners were announced earlier in the year at the National Association of Home Builders (NAHB) International Builders’ Show (IBS) in Las Vegas, which I had the pleasure of attending. The awards represent the most creative and innovative designs for single-family and multi-family homes spanning all sizes, styles and communities.

Past Basket NKBA“While each award winner was unique, there are certainly a number of common themes among these honorees,” said Stephen C. Moore, the chairman of BALA 2014 and senior partner of BSB Design Inc. in Des Moines, Iowa. “Homes are being designed with relaxation in mind, as this year we saw an overall simplification in the designs with cleaner lines and more natural elements.”

Highlights of BALA 2014 include the following:

  • All-white kitchens – White is trending not only for cabinets but for everything else as well, with the exception of appliances, of which stainless steel is the undisputed ruler. White cabinets with white countertops, backsplashes and trim are very popular now.
  • Dual-island kitchens – One island is no longer enough. Back-to-back islands and side-by-side islands are thought to be more casual and creative than traditional kitchens.
  • A blend of natural and contemporary – Designers are starting to blend natural materials with the contemporary. One popular combination includes stainless steel, glass and natural wood.
  • Wine rooms and bars – Small nooks for relaxing at home with adult beverages are being incorporated into and just outside of kitchens.

Kitchen & Bath Design Trends Report

The National Kitchen & Bath Association (NKBA) also released its annual Kitchen & Bath Design Trends report following the Kitchen & Bath Industry Show (KBIS) this January. According to this highly respected organization, contemporary kitchens will lead the way in 2015. More than half of designers are expected to produce contemporary kitchens, closely followed by transitional styles. Shaker-style kitchens are among the most popular single design.

Other highlights of the report are as follows:

  • Kitchens will have an overall contemporary feel with a fusion of styles and colors. White, gray, black and blue will be the most popular colors for the year. “I am seeing lots of white painted kitchen perimeters with espresso stained islands and dark stained kitchen perimeters with light colored painted islands. Lots of painted white kitchens with light countertops and espresso islands and painted gray cabinets,” said Christine Shorr of Morris Black Designs in Allentown, Penn.
  • European-style cabinets with a focus on accessibility are popular. More than 90 percent of designers are including pullout and rollout cabinets, and 40 percent expect see these styles increase in popularity.
  • Tables are being replaced by islands and countertops. Countertops and islands are replacing the kitchen table as the hub of a home. Among the specific designs increasing in popularity are furniture-styled dry bars.
  • Kitchen home offices call for expanding technology. Nearly two-thirds of kitchens are used as home offices in 2015, and because of this, technology is finding its way into the room, such as charging stations, TVs, LED lighting and “convenience appliances.”

Countertop Trends in 2015 (and Beyond)

With the amount of information we here at CountertopResource.com are exposed to on a regular basis, we are often able to see things from 10,000 ft. as well as from ground level, and there are certainly some that we can report directly:

  • Quartz surfacing continues to grow in popularity. More and more companies are entering the field, whether it is a major player like Wilsonart bringing on a new line of quartz or a new, smaller import from Asia, engineered stone has a strong foothold and will continue to be among the most popular choices.
  • Sintered compact surfaces are making their way into the picture. Both Cosentino with its ultra new Dekton and TheSize with its Neolith products are coming on strong. Once fabricators get used to the ins and outs of these new materials, hold all bets, because they have some great qualities.
  • The marble look – Nearly every quartz, solid surface, laminate and just about any other countertop material being made today has released a new color/pattern that mimics marble with a white base color and dark/black veining, and with the cost of actual marble and the ease at which it is stained or scratched, these options will allow homeowners to have the look without the troubles.
  • Lighting – It seems lighting is increasingly coming into play surrounding countertops, whether it is backlit translucent materials (which are also becoming more common among quartz and solid surface producers) under-cabinet lights that highlight the counter surface or edge-lit tops, light is playing a bigger role in the countertop world.
  • Green, and I’m not talking about the color. The amount of “eco-friendly” materials used for countertops and other surfaces that are finding their way to the market is growing at an amazingly fast pace. It is astounding what they make surfacing materials out of now. On the coasts, where homeowners seem more environmentally conscious, we will see this trend continue to develop. And ultimately, as the next generation gets into the housing market this bang will boom! (Watch for a big announcement later this year from CountertopResource.com in this very arena).
  • European thick or thin – We’ve noticed trends toward sleek thin countertops with no drop edges at all that are only 1/2-in. thick alongside of countertops with huge edge drops making them appear 6 cm thick. Both of these trends hit the European scene in previous years, and U.S. designs seem to be following.
  • Curves (especially with solid surface) – Designers are recognizing thermoforming capabilities and taking advantage of them. It’s not hard to find examples of these types of high-end kitchens in places like ISFA’s Countertops & Architectural Surfaces magazine.
  • Mixed materials – This trend has seemed to hold on for several years now. It is not uncommon to see a variety of materials all being used in the same space in a sort of fusion that wows. Tile backsplashes with quartz countertops and an exotic granite island can really make a showing.
  • Smart Kitchens – We are all certainly aware how appliances today can be controlled by an iPhone app, but we are starting to see some of these technologies being built right into countertops. If you haven’t seen the wireless built-in tablet/smartphone charging stations that have been developed, you aren’t paying attention. You might not get a lot of orders for them this year, but Starbucks is installing them in most of their stores, and that is going to pave the way for this and other direct add-ins to countertops.
  • The wooden look – Another trend that is emerging (or maybe re-emerging) seems to be the wood look, whether it is actual wood, reclaimed wood, wood-patterned laminate or wood-textured concrete, there are definitely more options to appeal to consumers and designers who want a natural feel in their kitchen designs. You don’t have to look far to find numerous examples.
  • Beyond the ordinary – The last countertop trend I want to throw out there (because I could go on and on) is the trend for something beyond the ordinary. Recycled glass based materials, bright throw-back laminates, eye-catching pops of quartz surfacing, unique veined solid surface and exotic granites are all becoming more common for those who want their kitchen to reflect their personality and be a sort of centerpiece for their homes. It isn’t all uba tuba, neutral-colored HPL and tan solid surface with slightly darker particulates these days.

Kitchen Trends Fading in 2015

Earlier in the month, Kitchen Bath Trends by Whitehaus Collection reported on several trends that are being abandoned this year. According to the article, Trends to Ditch in 2015, those seeking kitchen remodels are being recommended to forget about the following once-popular design ideas:

  • Chevron prints
  • Bare windows
  • Mirrored walls, furniture and fixtures
  • Tile countertops
  • Over-the-range microwaves
  • Kitchen desks (Along with kitchen tables, these are being replaced by additional countertop surface.)

Tell Us What You Know

It looks like 2015 is shaping up to be quite a year in the world of kitchens and kitchen countertops. Although we have scoured the nation to bring you the latest reports and what we have seen and heard at the shows and on the streets, your input is invaluable. Let us know what trends you have noticed in the comments below or by taking our Countertop Industry Survey.

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Alpha Professional Tools Introduces Pneumatic Stone Cutter

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Alpha Professional Tools Introduces Pneumatic Stone Cutter

Posted on 22 April 2015 by cradmin

alpha PSC-150Alpha Professional Tools introduced the Alpha PSC-150, a new industrial-quality pneumatic stone cutter that is equipped with a 2 hp motor, with a speed governor in the motor that regulates the air consumption according to the torque needed for the application. This regulation includes producing enough torque to cut 1-1/4-in. (3cm) stone slabs in one pass. It is also capable of miter cutting of 1-1/4-in. materials. According to the company the pneumatic-powered motor, limits repair and maintenance when sink hole cutting and groove cutting for rodding applications. The company also offers a carriage that retrofits on the Alpha Guide Rail System to support making precise miter cuts for  lamination. The PSC-150 offers kink-free water and air hoses to help reduce operator fatigue and improve maneuverability. A manifold system is also available to reduce maintenance. It comes with a filter and regulator  to catch moisture and debris. It also comes with an Eclipse II 6-in. turbo blade for granite and engineered stone. It can use a variety of other consumables, depending on the application.

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Fishstone Concrete Countertop Supply Brings On New Canadian Distributor

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Fishstone Concrete Countertop Supply Brings On New Canadian Distributor

Posted on 21 April 2015 by cradmin

Concrete Countertop Supply by Fishstone added a new Canadian distributor in the Toronto area. Total Concrete Innovations is now stocking many items in their new facility in Cambridge, Ontario. They will have product available for pickup or delivery and a website coming soon. Additionally, some Fishstone Training events will take place at the new distributor’s facility.

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Assuring Customer Satisfaction

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Assuring Customer Satisfaction

Posted on 20 April 2015 by cradmin

By Tony Alessandra

“Those who enter to buy, support me. Those who come to flatter, please me. Those who complain, teach me how I may please others so that more will come. Only those who hurt me are displeased but do not complain. They refuse me permission to correct my errors and thus improve my service.” ~ Marshall Field

The attitude of the professional is summed up in the previous statement. It establishes the customer as the person to whom you are responsible. Customers support you; therefore, they deserve VIP treatment. When your customers are happy, you are happy. When they complain, you are unhappy, but you examine the complaint calmly and see it as an opportunity to learn as well as satisfy their needs. The quote echoes the fear that customers will not vocalize their dissatisfaction but instead take their business elsewhere.

There’s another quote that’s even more important to salespeople and companies immediately upon making a sale: “The sale begins when the customer says yes.” In the old days, It used to be, “The sale begins when the customer says no,” but that’s a totally inappropriate attitude to embrace in today’s customer-driven business environment.

Keeping Your Customers Happy

Because your first concern is customer satisfaction, you should be aware of some emotional stumbling blocks in your path: selective perception, user error and buyers’ remorse.

Selective perception is the process in which a person sees only a few details rather than the entire picture. This attention to detail is sometimes petty. For example, a customer may have a new countertop that is beautiful and fits their every need, but he or she is irritated by the seems. The customer focuses only on what is wrong rather than what is right.

This occurs because buyers expect their purchases to be perfect. Regardless of the purchase price, they figure that for what they spent, they deserve perfection. When you encounter someone who practices selective perception, evaluate the situation to determine if the complaint is reasonable or exaggerated. If it is exaggerated, try to resolve the problem by pointing out benefits and features that compensate. Put the negative detail in a different perspective for your client so that it becomes one small part of the total picture.

Many sales involve the installation of a new system or piece of equipment, and the buyer or their employees must be trained to use it. Their successful use of the equipment depends upon the effectiveness of the training, and it is imperative that the salesperson follows through after the training period to make sure the client uses the purchase properly. It is not uncommon for people to forget 75 percent of what they hear after two days. This can cause user error, which will significantly affect the outcomes  and may prevent your client from reaching his success criteria.

Often a client will be unhappy about a purchase and not realize that it is because of improper operation. The more complex something is, the more training it requires to use properly. In the interest of implementing the product quickly, users may settle for incomplete training or become sloppy in their application of good training. In any case, look for user error whenever a success criterion is not reached.

Buyer’s remorse refers to the regret that a buyer feels after making a purchase. It could be caused by selective perception, user error or the client’s error. Whatever the reason, the full benefits of the product are not realized. Buyer’s remorse can also be caused by the economics of the purchase. Until the benefits prove themselves cost-effective, a buyer regrets having made the purchase. It is the responsibility of the salesperson to assuage these fears by assuring the client that his or her investment is wise and sound. Reiterate some of the selling points that convinced the buyer to make the purchase, present data and put him or her at ease.

Handling Customer Complaints

Whether your customer’s complaint is legitimate or not, follow it up with a service call. Whenever possible, do it personally instead of sending someone from the customer service department. It provides the personal service that your customer appreciates, and it may obviate the need for a technician or service member to call. As an alternative, both of you can go together to handle customer complaints.

Keep the following guidelines in mind:

  1. Don’t procrastinate making the call. Often the problem is not as serious as it sounds. Some customers read the riot act when they call about a complaint. A delay in responding will only irritate your client more.
  2. Admit mistakes and apologize. Just because you made the sale does not mean you can become defensive about your company, product or service. Even the most reputable companies make mistakes and have problems with their products. You may want to restate the customer’s complaint to show that you are listening and have an understanding of the problem.
  3. Show compassion for your customer. Whether the complaint proves to be true or false, show your customer that you are concerned and will investigate the problem immediately. Help the customer calm down by saying, “I can understand why you feel the way you do.”
  4. Actively listen to your customer’s complaint. Talking will make him or her feel less anxious about it. Let your customers vent their feelings before you react to the situation. Be sympathetic and encourage customers to blow up. Afterward, they’ll feel better; this means they’ll be in a better frame of mind.
  5. Don’t shift the blame to your company or someone else within it. This may take the blame off you, but it undermines the integrity and organization of the company, and your customer will lose confidence in your firm.

Maintaining Customer Satisfaction

The philosophy behind maintaining your customers is simple; now that you have them, maintain them. When you consider the amount of time and money invested in them, you cannot afford to lose them. This investment goes beyond your personal expenditures. It also includes your firm’s advertising and marketing costs to reach that particular market segment. Your customers, therefore, should be treated as if the life of your business depends on them – which it does!

How to Keep Your Customer Satisfied

  1. Show them that you think of them. Send them helpful newspaper clippings or articles, cartoons related to their business and “Here’s an idea I thought you’d enjoy” notes. Send your clients holiday cards, birthday cards and thank you notes.
  2. Drop by to show them new products and brochures and offer additional services. Always make an appointment before making your call. Respect your clients’ time as you do your own.
  3. Offer a sample gift to enhance the use of your product. See how they are utilizing your product or service and suggest other ways that they can benefit from it. They may not be realizing its full potential.
  4. Offer loyalty discounts on new products or services. This will encourage additional business.
  5. Repay or compensate them for lost time or money caused by problems encountered with your product. If you pinch pennies, your customer may do the same.
  6. Be personable. Record details about your client’s life and enter these in your file. It’s so much nicer to say to someone, “How is Bob?” rather than, “How’s your husband?”
  7. Tell the truth. Lies have a way of coming back to haunt you.
  8. Make good on your guarantees. In the end, fixing a problem is much less expensive than finding a new customer.
  9. Be ethical. Keep all your information about the account confidential.
  10. Be certain that your company follows through on its commitments. This includes delivery, installation, packaging, and so on.
  11. Show your appreciation for their referrals by reporting back to them on the outcome.
  12. Ask for testimonials. Obtain permission from your successful clients to write about them in a newsletter or your website.
  13. Keep track of their results with your product.
  14. Keep the lines of communication forever open. As in any relationship, you must be able to exchange grievances, ideas, praises, losses and victories.

What all of this comes down to is that you should be willing to go the extra mile for your customers. The extra effort you expend now will be repaid handsomely in the future.

The bottom line in maintaining your clients is service, service and more service. Be there for your customers, and they’ll want to stick with you. If you meet their needs, they’ll think twice before switching to another company even if they’ve voiced some serious concerns.

“Make new clients, but keep the old. One is silver and the other gold.”

About the Author

Dr. Tony Alessandra, CSP, CPAE has authored 13 books, recorded over 50 audio and video programs, and delivered over 2,000 keynote speeches since 1976. Dr. Tony Alessandra is recognized by Meetings and Conventions Magazine as “one of America’s most electrifying speakers.”

Copyright© 2015, Tony Alessandra. All right reserved. For information, contact FrogPond at susie@FrogPond.com.

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Silicosis: Incurable, but Preventable

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Silicosis: Incurable, but Preventable

Posted on 17 April 2015 by cradmin

With all of the attention the countertop industry continues to receive regarding silica exposure and the impending regulation changes,  we thought sharing this video produced by the Marble Institute of America (MIA) with the help of DuPont and Water Treatment Solutions, would be a good idea. “Silicosis: Incurable, but Preventable” contains excellent information on preventing this terrible ailment. However, it also recognizes that no single video can cover every given situation and that each particular circumstance should be assessed and precautions taken according to the variables present, with erring on the side of caution being the wisest path. We recognize that the countertop industry has done an excellent job of addressing this disease largely through the information sharing and efforts of organizations such as the MIA and we here at CountertopResource.com would like to recognize them for their efforts. However, we feel for those who have suffered needlessly through this terrible and preventable ailment, and urge you all to be always mindful in all situations, whatever your capacity in a facility or operation in which there is the risk of silicosis, and put safety at the forefront.

A Spanish version of the Silicosis video can be found here.

You might also be interested in this video on the hazards of silica exposure.

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Jonathan Adler Laminate Collection Introduced by Formica

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Jonathan Adler Laminate Collection Introduced by Formica

Posted on 16 April 2015 by cradmin

Jonathan Adler Formica CollectionThe Formica Laminate Jonathan Adler Collection was recently introduced by the Formica Corporation. The collection includes nine bold pattern and color combinations that are designed to make countertops and other surfaces stand out. This series of laminate is the offspring of Adler’s signature aesthetic of irreverent luxury combined with Formica’s design flexibility and performance qualities. The new pattern and color combinations are suitable for countertops, backsplashes, vanities and cabinets. Each style in the collection is designed to represent a bold update of a classic material. Greek Key, an ageless motif has been made modern with bold scale and color, and is available tone-on-tone with a matte finish in blue, charcoal and orange. Lacquered Linen, which is inspired by mid-century modern furniture, is available in charcoal, crème, green and orange and has a glossy finish. And Malachite, which is inspired by patterns of the ’60s and ’70s as well as precious stones, is available in a glossy finish in a crisp blue and a subtle charcoal.

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Countertop Industry Survey Deadline Extended to May 15

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Countertop Industry Survey Deadline Extended to May 15

Posted on 15 April 2015 by cradmin

Fotor0414104940To everyone who has already taken our informational Countertop Industry Survey, we here at CountertopResource.com would like to extend our sincere gratitude. You have already helped make this survey become one of, if not the widest reaching of its kind. We know we have prodded and pestered a bit to get the results we have received so far, and we appreciate your patience with us. However, we are not content to wrap it up just yet. We want to be absolutely confident that it is a solid representation of your opinions and we know there are still many of you who have not yet had time to complete this short survey for one reason or another.

Therefore, we are happy to announce that the deadline to take the countertop survey has been extended for another month. You now have until May 15 to participate in the survey and provide your insight to not only help us understand our audience but also what you need to help grow your business to make it the best it can be. All you have to do is click this link to go directly to the survey. It will only take a few minutes of your time, and at the end, you can register to win one of two $250 gift cards to Best Buy.

We will not extend the survey deadline again, and once the deadline comes, we will cease to bother you about helping us in this endeavor to gather important information for the betterment of all of us. We wouldn’t be so persistent if we didn’t feel that the perseverance will make the results even more worthwhile for everyone.

Our countertop industry survey has already grown beyond what we had anticipated, but we hope to make it even bigger by simply giving it another month to allow everyone a chance to get on board. You can be assured that the survey can be taken completely anonymously and that all of the information you provide will not be associated with you or your company directly, and only generalities without identifying specific sources will be shared.

When the survey has reached its final deadline on May 15, we may share some of the aggregated statistics that we believe will benefit the countertop fabrication industry as a whole, but no single respondent will be able to be identified. We are doing this because we want you to be as open and honest as possible with your answers, which will help us all move into a prosperous future.

We’ve already learned quite a bit about what you would like to see in the coming months, and we are gearing up to bring you some exciting new offerings and features. So regardless of what material(s) you work with or in what particular capacity you are associated with the countertop industry, we continue to urge you to take advantage of this opportunity to be heard and help shape things to come. Do it for yourselves; do it for your industry; do it for us; or do it for the chance to win one of the $250 gift cards, but whatever your reason, you will be helping in a worthy cause for the cost of only a few minutes of your time.

Once again, thank you all for your support. If you haven’t already done so, simply click here to take the survey now.

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